Ethics center

The REALTORS® Code of Ethics is more than a conceptual guide to right and wrong. It’s a powerful business tool that leads to more sales, more referrals and more profitable, long-standing relationships with both clients and other Realtors®. On the Code is Good Business Web site, you'll find a wealth of practical ideas for incorporating the Code of Ethics into your business practices. Live the code and the most noticeable result will show on your bottom line.

You are a Realtor^®. Your customers and your peers expect of you greater levels of professionalism and service than from others in the real estate business. Years ago, the National Association of REALTORS^® set out a Code of Ethics to help us all live up to those expectations.

But the Code is more than a list of Thou Shalts and Thou Shalt Nots. It’s a practical guide that can help you sell more real estate. When it comes to building your business, you cannot grow without the trust of your clients, your prospects and your peers. Unfortunately, you cannot ask for trust. You have to earn it.

Like every other business, real estate has become more competitive over the past 20 years. Our customers are smarter; they have more choices and access to more information than ever before. If you want your business to grow, you depend on repeat business, referrals and the cooperation of fellow Realtors^®. These aspects of your business hinge directly on your reputation, on the way people think about you. Be ethical: Learn the Code. Live the Code.