This appeared in the April/May issue of Commonwealth magazine.
With more and more electronic communication being done in public — the “social” part of social media — you’ll find that you can never really remove your Realtor hat. That means you need to be extra careful when you’re writing an e-mail, crafting a blog post, or replying to a tweet.
And I don’t just mean “always be professional.” I mean that there are disclosure rules from both the Virginia Real Estate Board and the Realtor Code of Ethics that apply online whenever you engage in “advertising.”
And believe me, the definition of “advertising” is pretty broad.
The Virginia Association of Realtors® worked to help develop legislation to enhance the agency relationship disclosure requirements between licensees and those they represent. This means there are a number of changes to the existing agency laws in Virginia, and VAR wants to make sure that all members are up to speed on what they need to know to serve their clients and customers and stay in compliance with Virginia laws.