Tech & web
A number of multiple listing services across the country — including MRIS, which serves a large portion of Virginia — will be adding new construction and new-home communities to the listings accessible by members.
Builders Digital Experience — a joint venture between Realtor.com operator Move and homebuilder consortium Builder Homesite — says that 16 MLSs will feature new-home communities as well as floorplans in a “new home channel.” BDX already powers Realtor.com’s “New Homes & Communities” section.
The new information will be a customized version of what’s available on BDX’s NewHomeSourceProfessional.com, which bills itself as having “the largest collection of new homes” searchable by real estate agents.
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2013 WAAR Convention & Expo
Passport to Success
If you missed this morning’s Good Morning Mortgage webinar, you can view it now on VAR’s website. VAR’s Stacey Ricks, our Director of Public Relations, and Steve Farbstein of the Virginia Bankers Association Mortgage Executives Committee talk about some very timely lending issues.
Appearing at your doorstep any moment now will be the August/September issue of Commonwealth, with a cover story all about the scams and cons targeting Realtors and real estate. (Hint: You don’t wanna miss it.)
“Industry Cracks Down on Listing Scraping” is the headline of the Realtor magazine story. The gist of it:
Realtor.com said earlier this year that it is making efforts to block automated bots from trying to scrape listing data from its more than 1 million pages per day.
“Scraping happens every day, and it’s something that’s surprisingly inexpensive for cybercriminals to do,” Amit Kulkarni, Move’s creative director, said in a blog post detailing realtor.com’s efforts to curb scraping.
This is actually interesting, but not for the reasons you — and possible Realtor mag — might think.
The two biggest days for Virginia’s Realtors is coming this fall—the Real Show 2013. Make sure you’ve made your reservations now for the Real Show — the largest gathering of real estate professionals in Virginia. Early bird registration ends June 30 – CLICK HERE to register today and lock in the best possible registration rate.
Realtor.com will soon be changing to better compete with the likes of Trulia, Zillow, and other real estate listing aggregators. That’s the result of a nearly unanimous vote of the NAR board of directors, which has seen Realtor.com’s market share erode in the face of third parties.
The "new" Realtor.com will now…
Facebook and Twitter — they’re critical to your business, right? Um… no. In fact, the three biggest drivers of business online are 1) Web searches, 2) cost-per-click ads (think Google), and 3) e-mail.
That’s the finding from e-commerce analytics firm Custora, which looked at four years’ worth of online retail data to see what drove customers.
Facebook? Twitter? Useless. Here’s the chart ("CPC" means cost per click ads):
"It’s important to recognize that things are shifting constantly, and how can we be best positioned to really be ahead of that curve?" said Duncan.