Tech & web
VAR Legal Counsel Blake Hegeman walks you through a few common online etiquette scenarios that could get you or your agents in hot water. In this episode, Blake will cover:
- what constitutes defamation
- the Duty of Confidentiality
- how to avoid becoming part of an online antitrust conspiracy
James Madison University is getting Zipcars — cars you can rent by the day or by the hour. Need to get someplace? Pull out your phone, find the nearest Zipcar, and rent it.
So what? That’s nice for students, but what does it have to do with real estate? More than you might realize.
Search on the phrase “Generation Rent.” Young people aren’t rushing to buy the things their parents did — cars, houses, even bicycles. They’re choosing the flexibility and mobility of renting instead, and the arrival of Zipcars at JMU is just another example.
This trend is mostly by necessity, somewhat by choice. And it’s entirely worth keeping an eye on.
The Real Show is Virginia’s largest statewide education and networking event for real estate professionals. It’s your opportunity to connect with the best in the business across the state, discover the latest in business trends and technology, and RE-examine your business and find new ways to profit by improving the way you do day-to-day business.
The following is from the August/September issue of Commonwealth magazine, which you should have found in your mailbox.
By Mark Porter
Fact: If you’re not using video in your marketing, you are behind the trend.
People love video, and if your listings don’t include it, you’re missing out on an excellent — free —opportunity to promote your business.
Not surprisingly, I’ve found the biggest challenge for real estate agents is getting past the shyness of being in front of the camera. So the most valuable lesson I can share is the simple fact that you have nothing to lose, yet everything to gain, from video marketing.
Two facts to start off with:
Is your real estate success (or lack thereof) due to individual effort, the marketplace, seasonality, or all of the above? Is it your website, the quality of your lead sources, or how you engage with each lead that determines how many clients you obtain and transactions you close?
Today’s competitive real estate market demands that you have an effective plan in place — one that allows you to efficiently run your business and measure results against a benchmark. If you’re a real estate agent, broker, or team leader, it’s crucial that you establish a plan now that will carry you through the current quarter and beyond.
Your midyear business plan should incorporate four fundamental elements that are key to every forward-thinking real estate professional:
They cost less than 10 bucks, and they can be quite an eye-opener.
What do they do? They make bodily fluids glow green. If you’ve watched CSI you’ve seen them at work, although you probably won’t be looking for blood (or other) stains after a murder.
Virginia Realtor® and blogger extraordinaire Heather Elias of Loudoun County is moving to NAR — suspending her real estate practice to serve as the organization’s director of social business practice.
NAR says she’ll “develop strategies to help NAR’s departments use social media to address members’ business needs.”
Once again, Terry Watson will be speaking at the Real Show. If you haven’t heard of Terry, ask a colleague. It’s no exaggeration to say that he’s been one of (if not the) most popular speakers at the show. (Let’s just say he tends to attract a crowd.)
The great thing about Terry is that he’s not just an incredible speaker, he’s also a real estate expert — one of a handful of few people in the world to hold the Distinguished Real Estate Instructor title.
Having worked in academia, I can tell you without hesitation that professors — especially scientists — are the most petty people of all when it comes to titles. I remember being scolded by a chemist for calling him an “assistant professor” instead of an “associate professor” (and not in a friendly tone, either).
And if you know your mythology, you’re aware that you can have power over someone if you know his ‘true name’ — Rumpelstiltskin being a perfect example. Parents use that today when they want their children to pay attention: “Samuel Wallace Ireland Kantor, you come here right now!”
You might think that this whole Internet thing has made the world smaller and removed geography from a lot of equations. If you have instant access to everything, so many people don’t need to be on location. Telecommuting means you can live in the middle of nowhere or in the heart of a city.
It turns out, though, that the same technologies that can render geography less important can also make location more important.
You might think of the Net as virtually instant — send a message and moments later it’s received. You can easily video chat with someone on the other side of the world, or watch a movie streamed from YouTube or Netflix. Need a document while you’re in your hotel? You can pull it from your office computer lickety-split.